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Featured Project

fifa football shirts

In 2016 A2D were incredibly excited to be asked by Gamestop to collaborate on a project for EA Sports – to create the first, and only officially licensed EA Sports FIFA Jersey. We have since gone on to produce the jersey yearly for each new game release and have introduced additional kits, such as the Away shirt design, Icons, and complete childrens kits along the way too!

We project manage each step of the process – from reserving production space (to ensure available capacity), liaising with the designers at EA regarding how to supply their artwork (all under very strict NDA), discussing and advising the correct material for the job, organising pre-production samples for approval, keeping on top of all appropriate testing requirements, advising on best packaging options, collating quantities (by size breakdown and by territory) and finally overseeing delivery to territories worldwide (with all the commercial invoices and logistics that that entails!).

Our remit on this project extends well beyond the bounds of Jersey production. Over the years we have organised photo shoots of the kits, and have even organised the production of a number of GameStop teaser trailers, which involved not only scouting out the venue but also securing the freestyle footie players to take the starring roles!

It’s been our privilege and pleasure to work on this project for the past 4 years. Here’s, we hope, to many more!








“Attention 2 Detail are a one stop shop for creative print, point of sale/point of purchase design and manufacture, creative marketing, promotional campaigns, imaginative product sourcing & branded merchandise. With years of gaming industry experience and expertise, the team are expedient, efficient and cost effective. In 12 years service they never once have dropped the ball or not risen to a challenge. With a professional outlook and an exemplary track record. I wouldn’t hesitate to recommend A2D for any project, be it big or small.”

Keith Cox – Senior Brand Manager for Activision

“Working with A2D is an absolute joy – the team are always on the ball, proactive and easy to deal with. They really do have the best attention to detail – keeping you abreast of dates / delivery and suggesting ideas where appropriate. The A2D team are my ‘go to’ for – to be honest, anything I need. From printing to production of gift with purchase type items and from retail stands to on pack stickers, I know I can go to A2D who will ‘know someone who can’. Their prices are keen, they keep projects well on track and always undertake projects with a smile and a proactive attitude. I’ve recommended A2D on numerous occasions and continue to do so having worked with them now for over three years."

Kate Wells Marketing Manager, Kerry Foods.

“Attention 2 Detail are just amazing! From the mundane world of pens and posters to organising a 40ft inflatable assault course with an events team to tour the country, I would not hesitate to recommend them to any marketing professional who needs an agency who is able to quickly understand what you need and get a grip on what is and is not appropriate for your brand. Their brilliant ideas range from the weird and wonderful to functional, which always get delivered in a timely fashion and the quality is always of a high standard. Invariably, things occasionally go wrong but with A2D on your side there is nothing to worry about – any problems encountered are swiftly rectified leaving you free to get on with your day job! Fabulous service and product – what more can I say?!”

Graham Saltmarsh – UK Licensing Director for Turner Broadcasting

“I’ve worked with Attention 2 Detail for many years and have always been supplied with top goods and top service. It was a no brainer for me to speak to them about some items for our Resident Evil 6 Collector’s Edition. After having been let down by another supplier on one of the items, A2D came back with a much better alternative, on a very restricted timeline and on budget. Not only do they have an incredible network of trusted suppliers, but Jo and Becky will always go above and beyond to make things happen.”

Florence Bethyus – Senior Creative Services Manager for CE Europe

Attention2Detail is your one stop shop for merchandise, print and retail marketing. We offer an ‘out of the box’ solution, from the initial idea through to delivery of the finished product. Whilst we can deliver the norm, we thrive on the unusual. As Walt Disney once said, 'If you can dream it, you can do it!'

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Attention 2 Detail, 33a Combe Road, Bath, BA2 5HY